How To Make More Cash From A Smaller List

How To Make More Cash From A Smaller List

To build a list we are taught that you simply need to offer something in exchange for someone’s email address. And to an extent that also works today.

The major part of the questions I get from my clients and subscribers is how to drive traffic. How to build a much bigger list.

But it is not the size of the list that matters, it is the quality.

You need to start by observing your target market. Who is your perfect customer? What age are they?

Male, Female?

What do they are doing for fun?

What do they hate?

What keeps them awake at night?

What are their pain points, obstacles to realize what your teaching?

This is the crucial one: What objections will they have to take a position in your training?

When I did this exercise for myself I found that my whole internet business changed. I used to be not only marketing to the wrong people, but I also wasn’t overcoming any of their real objections in my sales copy.

The biggest universal objections will be: Trust, they do not know you and also the fear of being ripped off.

This is why the quality way of internet marketing is to start with a free offer in exchange for his or her email address, then a low-cost front end offer, then upsells and back end offers.

You are taking the subscriber through a buyer journey. A sales funnel.

I have changed my whole online business after doing the exercise above, properly.

So I’m not about to insult you by trying to bribe you with some crappy cheap PLR training in exchange for your email address. That you will probably never even check out.

I mean have you ever learned anything from the courses you get once you sign on to someone’s list?

I don’t want to start this relationship off in the wrong way. And providing you with a substandard training course is going to try and do just that.

You’re about to think I produce rubbish training and I am going to think you do not care about making money online or even worse that you’re just a freebie seeker, because you do not open any of my emails.

Can you see that starting the connection off in that way wouldn’t be a good thing for either of us?

I want people to join my list who want to find out how to make money online. They need to interact and connect. they’re willing to invest in their personal development. And you must too.

But yet, 99% of marketers do offer a bribe in exchange for someone’s email address. Without an idea as to whether that person could be a good fit for their list and what they teach. Then they wonder why people aren’t buying what they’re promoting or worse still aren’t even opening their emails. It is not their fault. that’s exactly how I started in internet marketing. There was a stage when I did think that the sole thing that mattered was the size of my list. Because that is the way Internet Marketing is taught.

The crucial part of the puzzle that almost all people forget to say is it is also about the quality.

Are you attracting people that want to learn what you’re teaching? Do you have an attentive motivated list or a transitioned the dead list?

Well just in case you hadn’t guessed it by now I’m a bit different from the majority of internet marketers.

Do the customer avatar exercise above, it’s going to change the whole course of your business as well.

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