How To Use Giveaways To Create Your List

How To Use Giveaways To Create List

Giveaways are something valuable given in exchange for personal information from the visitors to your website or sales page. Internet marketers give out free videos or e-books to those who visit their website in return for the e-mail address of the visitor. The aim is to increase the sales provided by the marketer’s website. In other words, increasing the Return on Investment (ROI) of the marketer’s efforts.

Giveaways have always been a good marketing strategy

But beginning about 2-3 years ago, most visitors value their privacy over the value of the free e-book or video. The visitors would rather open up another tab in their browser and look for similar information presented in the Giveaway rather than giving out their contact information to someone they do not know. They do not do this out of spite, but to avoid giving out their email to an unknown Internet Marketer.

One way to counter that tendency is by using your creativity to leverage the self-interest of the visitor. The reason behind most giveaway failures is because the internet Marketer asks the visitor to do something the visitor isn’t comfortable doing – freely giving personal information. Requesting an email address from your visitor is like requesting the telephone number of a woman whom you just met in the local coffeehouse. She doesn’t know you, so why would you expect her to give you her personal contact information? First, you need to establish her trust in you. For marketing purposes, you’ll accomplish this when the visitor first visits your website. Your website should be professional. It must set a decent image. It shouldn’t be overly emphasizing “selling products” but rather “giving information that fixes a problem” that the visitor has.

There are other ways to get the contact details of the visitor. You’ll ask him/her to like your article on Facebook or to place a tweet on Twitter to access premium content. Ask your customer, with a pop-up window, to show that he/she can follow you on Twitter to receive great articles whenever they’re posted, informing them they’d never miss one this way. Always assure your visitors that you will guard their information and that you’ll never share their information with others.

Some plugins make this process easy for you to try and do. Websites can now use push alerts to send text messages or emails to your customers through their browsers or mobile phone (of course, with the permission of the user).

Create Social Media Giveaway Contests

Create a simple contest, which is easy for the visitor to try and do and to enter. For example, you’ll invite the visitor to take a photo of their pet with a “theme” (i.e. Christmas if it’s December) and to post this on your FB page, Twitter or blog using a certain hashtag (#) and to share it with their circle of friends with a call for participation to try and do the same again. The person with the most shares by a particular date wins the competition and also the prize! Make the steps to the competition simple but as specific as you can. Leave no doubt about what’s required to enter and win the competition. Make sure to follow all the rules which the Social media site has regarding contests!

Now to get the traffic you’re searching for, you’ll get to advertise your contest. Advertising attracts quality subscribers who will help your business expand. If you’ll be able to make viral contests that are targeted to your specific niche, you may see a rise in your list size (which will increase traffic to your website – which can result in increased sales).

Your competition should be geared around increasing social engagement. You would like to have well-defined goals and targets. If you want to grow your email list using the contest method, you must concentrate on that one method. If you would like to get more shares to your posts, focus on that one method. don’t get distracted by trying to do too much. Be single-minded… be FOCUSED!

You need to use your creative inspiration to come up with an exciting prize that’s that expensive to you – but yet is valuable in the eyes of the visitor. Remember, the visitor has a problem or they would not be looking for a solution! Someone who is a millionaire several times over isn’t about to be enticed by a free e-book dealing with “How to create Money Online.”

Find your target audience. Gear your Giveaway towards that target. Be specific. Create an Avatar of the best person you’re trying to help! Center all of your marketing efforts on that Avatar! Don’t attempt to be “all things to all people” thinking that’s a much better marketing plan.

I love Giveaways! I especially love the Giveaway in contest form! You’ll receive more traffic, which translates into more sales if you know who your target market and Avatar is!

The challenge of getting visitors to your website provide you with their email address isn’t overwhelming if you’re FOCUSED on providing value to your Avatar. In today’s marketing climate, you need to GIVE VALUE while providing a solution to the visitor’s problem. Otherwise, they will probably just neglect your Giveaway gift and go to a different marketer who is giving away something the visitor deems as having more value.

Giving away value > leads to increased list size > leads to increased traffic > Increased ROI for your business.

One Comment

Add a Comment

Your email address will not be published. Required fields are marked *