One way to counter that tendency is by using your creativity to leverage the self-interest of the visitor. The reason behind most giveaway failures is because the internet Marketer asks the visitor to do something the visitor isn’t comfortable doing – freely giving personal information. Requesting an email address from your visitor is like requesting the telephone number of a woman whom you just met in the local coffeehouse. She doesn’t know you, so why would you expect her to give you her personal contact information? First, you need to establish her trust in you. For marketing purposes, you’ll accomplish this when the visitor first visits your website. Your website should be professional. It must set a decent image. It shouldn’t be overly emphasizing “selling products” but rather “giving information that fixes a problem” that the visitor has.